How to get your business mentioned in ChatGPT (and Claude, Gemini)

Many businesses search "how to get my business in ChatGPT" or "how to get ChatGPT to recommend my business." You can’t pay for placement; ChatGPT and other AI systems use training data and retrieval. What you can do is make your brand easy to resolve, well defined, and present in sources that models use—and the first step is to see whether you’re already mentioned and how.

This article explains how getting mentioned in ChatGPT works, what you can and can’t control, and why measuring your current representation is the right starting point.

How ChatGPT decides what to mention

ChatGPT (and Claude, Gemini) draw on training data and, when enabled, live retrieval. They don’t have a "directory" you can submit to. Visibility depends on authority, clarity, and consistency: clear entity definition, quality sources that get cited, and disambiguation when names overlap. Brands that show up in recommendations usually have strong, consistent presence in the kinds of sources AI uses.

Before trying to "get mentioned," you should know if you’re already there—and how you’re described. A Scan shows how OpenAI, Anthropic, and Google answer first-impression questions about your business. You might be mentioned but wrong, or not mentioned at all; the response determines the right next step.

What helps get your business in ChatGPT

Improving the inputs: clear canonical description (what you do, who you are), consistent information on your site and in places AI cites (reviews, press, directories), and disambiguation if you share a name with others. Technical basics matter too: don’t block AI crawlers in robots.txt if you want to be considered. We don’t guarantee mentions; we help you see current representation and, when improvement is plausible, define a strategy (Blueprint) so you can execute.

Measure first, then optimize

Order a Scan to see how ChatGPT, Claude, and Gemini currently describe or mention your business. If you’re absent or wrong, a Snapshot explains why. Where improvement is feasible, a Blueprint gives you a concrete path. That way you’re not guessing—you’re building on a clear picture of what AI says today.