Monitoring your AI representation over time

Representation in AI isn’t static. Models update; retrieval changes; the web shifts. If you’ve had a Snapshot and want to know when something meaningful changes, monitoring can alert you—without promising to fix anything. It’s a way to stay informed so you’re not caught off guard by a new narrative, a new mix-up, or a drift in how you’re described.

This article explains what monitoring does, who it’s for, and how to check whether you’re eligible.

What monitoring does

Monitoring periodically checks how AI systems represent the entity. You hear from us when there’s a material change. It’s for awareness, not for driving change—so you’re not surprised by a new narrative or a new mix-up.

We don’t run monitoring continuously in real time; we run it on a schedule and compare with your baseline (from the Snapshot). When we detect a meaningful change—e.g. a new misattribution, a new source dominating, or a shift in how models resolve the entity—we report it. You can then decide whether to act: update your narrative, run a new diagnostic, or simply note the change.

Who it’s for

Monitoring is only available after a Snapshot and only for entities that meet eligibility criteria. Not every Snapshot leads to an offer; the diagnostic makes that clear.

Eligibility depends on what the Snapshot showed: we offer monitoring when it’s useful to track changes over time (e.g. when representation is stable enough to have a baseline but may shift with model or web updates). When the Snapshot indicates that monitoring wouldn’t add value—or when the entity isn’t a fit—we don’t offer it. The Snapshot report explains either way.

How to check eligibility

You can check whether your entity is eligible for monitoring by submitting the entity name and the email used for your Snapshot order. No charge for the check; it doesn’t start monitoring.

The eligibility check is a simple form on our monitoring page. We look up your Snapshot record and tell you whether monitoring is available for that entity. If it is, you can then decide whether to sign up. If it isn’t, you’ll know without having committed to anything.